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This section aims at defining the terms and conditions of referencing, dereferencing and ranking the advertisements on the www.bellesdemeures.com website (“the Website”) published by company Digital Classifieds France (“company DCF”).
Company DCF provides the Website’s users (“the Users”) with the services described in the General Terms of Use of the Website, consisting in facilitating the User’s actions regarding his/her real-estate project, by enabling the latter, in particular, to consult advertisements for real-estate property on the Website and to contact, where appropriate, the advertisers in question (“the Advertisers”).
Company DCF does not guarantee that a contractual relationship will be entered into between the User and the said Advertisers and does not intervene, at any time, in the discussions and transactions between the Users and the Advertisers or as a mediator between the Users and the Advertisers.
1. REFERENCING AND DEREFERENCING OF ADVERTISERS :
(i) Referencing of Advertisers
Advertisements may only be placed on the Website by professional Advertisers having entered into an agreement, in return for payment, with company DCF for placing advertisements for the sale of real-estate property and falling within one of the following categories:
(ii) Referencing of Advertisements:
All Advertisements must compulsorily respect the rules described below, in order to be referenced on the Website and therefore displayed on it.
•Content of the Advertisement:
The property must be advertised in its category and must comply with the advertising products subscribed to by the Advertiser. The Advertisement on the Website may only cover the sale or rental of exceptional, charming, character or prestigious real-estate properties. The Advertiser must also ensure that the Advertisement contains all of the compulsory information and notices. The Advertisement must also comply strictly with the advertising rules communicated to the Advertiser and with the SeLoger Advertising Charter accessible at the following link: https://support.myselogerpro.com/hc/fr/articles/360006057939-Charte-SeLoger
•Prohibited content within Advertisements
Any Advertisement containing information that appears to contravene the legal or regulatory provisions, common decency, the advertising rules of our Website or that may upset the Users will be immediately refused by company DCF, and therefore not referenced on the Website.
The following are prohibited in particular:
(iii) Dereferencing of Advertisements and Advertisers:
In the event of lack of respect by the Advertiser of the latter’s contractual undertakings and/or the regulations applicable and in particular that applicable to professional real-estate Advertisers and/or the referencing rules described below and the Advertising Charter accessible here, company DCF reserves the right to refuse or block the publication of Advertisements and/or to suspend or terminate the Advertiser’s agreement, without prior notice, where appropriate.
The deletion followed by the creation of identical real-estate Advertisements is strictly prohibited. Company DCF therefore reserves the right to dereference them and/or suspend the account or terminate the agreement of the Advertiser in the event of reiteration.
Similarly, in the event that company DCF, in its capacity as host of the Advertisement, should receive a report or notification from a national or European authority, informing DCF of the clearly unlawful and/or fraudulent nature of the Advertisement, DCF reserves the right, without prior notice, to block the publication of the Advertisement or to suspend or delete the Advertiser’s account and to terminate the latter’s agreement. This is the case in particular for an Advertiser (i) without intellectual property rights on the content of the Advertisement and/or (ii) without ownership and/or use of the property and/or where appropriate, without the required authorisations, in particular from the owner of the property, with a view to placing an Advertisement presenting the property.
(iv) Report of unlawful content:
DCF enables Users of its Website to report any unlawful content, such as a scam, attempted fraud, suspicious conduct, forgery or any other infringement of the legal and regulatory provisions. These reports may be sent directly to company DCF from the page of the Advertisement or of the Advertiser.
2. Ranking of the advertisements:
(i) Users may personalise their sort selection or specify preferences according to the following criteria:
(ii) Default ranking:
The default sorting of the Advertisements (entitled “Sort Selection”) on the results page of the Website is the display order of the Advertisements which applies automatically when the User has not personalised the sort selection or specified preferences.
The Advertisements are displayed by default in the following priority order:
According to the fee-paying option that may be activated by the professional Advertiser on one or several of the latter’s Advertisements, these may benefit, in the initial default sorting of the Website, from priority display in the results list of the Website. The priority display order is determined according to the option activated by the professional Advertiser on the Advertisement and the highlighting degree granted by each option.
For the same fee-paying option, the Advertisements are prioritised depending on their quality. Therefore, the more information contained in the Advertisement, the higher it will be ranked in the results list of the Website. Several criteria are taken into account for defining the quality of an Advertisement, in particular the type of property indicated, the postcode, the price, the surface area, the number of rooms and bedrooms, etc.For the same quality, the sorting will be random by the natural indexing of the database.
(iii) Suggestion:
Users may also receive suggestions of Advertisements that may be of interest to them (entitled “Suggestion” or “Sponsored”). These suggestions are selected according to (i) the User’s search criteria (types of property sought, locality, price, surface area) and (ii) the subscription formula and fee-paying options that may be activated by the Advertiser.
3. RANKING OF THE DIRECTORY OF PROFESSIONAL ADVERTISERS:
(i) Users may personalise their sort selection or specify preferences according to the following criteria:
(ii) Default ranking:
The default ranking of the directory entitled “sort selection” is carried out according to the fee-paying option that may be activated by the Advertiser. Depending on this option, the latter may benefit, in the initial default sorting of the Website, from a display priority in the results list.